airea Project 01
— sustainable cotton masks with stainless steel chains.
Providing individuals with a unique combination of design and functionality through the creation of masks made from sustainable cotton, accompanied by a chain made of stainless steel. In addition matching scrunchies were developed. The masks are designed to be easily put on and taken off and are for all weather conditions.
By using sustainable and reusable materials, the project aims to contribute to reducing waste and promoting eco-conscious choices. Additionally, they feature a minimalist and muted color palette. The simplicity in shape and colors allows for versatile styling, making them suitable for a variety of occasions and ensembles.
Mask don’t kill my vibe.
airea believes that sustainable fashion is a lifestyle. To bring this to life, I planned and organized a photoshooting for the masks – with the mission to show that they are not only practical, but also fashionable.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Cora Ashraf
airea Project 01.1
— upcycling remaining materials for new products.
The remnants of the mask production have been repurposed into stylish and sustainable eyeglass chains and cases. The upcycled products are not only a new fashion product, but also have an important environmental message. Upcycling minimizes waste and gives a new life to leftover materials. This is intended to raise awareness of the importance of sustainable practices and promote responsible consumption.
Upcycle lifestyle.
For this, I also planned and organized a fitting shooting showing the airea lifestyle.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Laura Schulz
