Haarweisheiten
[hair wisdom]
— advocates for natural hair care with the "No Poo" method.
No Poo – short for No Shampoo – is a hair care approach that completely avoids traditional shampoos and, in turn, eliminates harmful artificial ingredients that both damage hair over time and pose risks to both health and the environment.
In 2021 I had the pleasure of collaborating with Haarweisheiten, supporting them in conceptualizing and executing a fitting photoshoot to raise awareness about this important subject.
Not so Hairlarious.
The goal of my concept was to humorously draw people's attention to the harmful effects of conventional hair care products on the environment and health. I wanted to show that these products are not natural and should not find their way into our bodies or nature.
The powerful images convey that natural hair care not only benefits our own well-being, but also contributes to a healthier planet. They spark conversations and encourage people to rethink their hair care routine and discover the sustainable alternative "No Poo".
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Corinna Lässle
