The Female Company
— the go-to brand when it comes to sustainable female hygiene products.
From 2019 to 2020, I was responsible for The Female Company's YouTube channel. My role involved developing a playlist concept that aligned perfectly with the brand's values. For these I also thought of creative and humorous playlist names. Based on these concepts, I organized and directed various video productions. The main goal of these videos was to promote their products and raise awareness about menstruation-related issues.
For me personally, it was very fulfilling to be part of The Female Company's mission — to promote sustainable and eco-friendly hygiene products while spreading knowledge about menstrual health and female empowerment.
MENstruation.
The playlist "MENstruation", as the name suggests, aims to break the boundaries of gender norms and reach a diverse audience, because period-related topics concern everyone. For this compelling series, we conducted on-camera interviews with various men, delving into their knowledge and understanding of menstruation. Our objective was to create an inclusive space for open discussions and to actively work towards destigmatizing conversations around menstruation. By involving men in this dialogue, "MENstruation" brings different perspectives to the forefront, fostering a more inclusive and informed society.
Klitorials.
The playlist "Klitorials", which playfully combines the words "tutorials" and "clitoris", focuses on providing in-depth explanations on various topics. For instance, one of the videos is a step-by-step guide on using a menstrual cup, showcasing different folding and insertion techniques, as well as offering valuable cleaning tips. "Klitorials" aims to empower and educate, making important information accessible in an engaging and relatable manner.
Launch Mammabox.
For the exciting product launch of the MammaBox, a postpartum survival kit, we've crafted an engaging video that highlights its outstanding features and benefits. To bring this project to life, we collaborated closely with the founders of HalloHebamme and conducted an exclusive Q&A session with them. In this video, we not only showcase how the MammaBox is revolutionizing the lives of new mothers but also shine a spotlight on the expertise and dedication of the HalloHebamme founders. It's a video that both informs and inspires, effectively conveying The Female Company's mission to support women in every stage of life.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Videography — Corinna Lässle
