HängemattenGlück
[hammock happiness]
— a perfect blend of relaxation, sustainability and fair practices.
My collaboration with HängemattenGlück started in 2021 with their social media presence. After witnessing and contributing to the company's journey and growth, I am now responsible for managing all of their marketing activities and work with an exceptional team.
With my team I manage their website and online shop, providing users with a seamless shopping experience. On their social media platforms, we're building a community that has a passion for sustainability and ethical products. We also create captivating campaigns that align with the values of HängemattenGlück. From concept to execution, we strive to inspire and create lasting impressions to spread the message of conscious living and the joy of HängemattenGlück. To capture the true essence of their products, we invest in professional photoshoots and videography. Working together with the team, we ensure that every product is represented authentically, capturing the magic of the brand.
Being part of HängemattenGlück's journey towards a sustainable future is a privilege. Their commitment to crafting eco-friendly and ethically produced products align with my values.
Celebrating Diversity.
We used Diversity Day as an opportunity to launch a meaningful social media campaign that shows HängemattenGlück's commitment to diversity and seeks to educate and raise awareness among our community.
Together with my team, I organized a vibrant video and a photo shoot featuring HängemattenGlück's most colorful hammock. We spoke to four different people about diversity and their personal opinions about it. From these discussions, we edited inspiring and encouraging videos that shed light on different perspectives to strengthen the bond with HängemattenGlück.
This campaign embodies HängemattenGlück's values and commitment to inclusion. It creates a platform for dialogue and celebration of diverse experiences. Together we can learn, grow and create a more diverse and tolerant world.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Laura Schulz
#TeiledeinGlück
[#ShareYourHappiness]
To boost HängemattenGlück's visibility during the peak hammock season and the summer travel period, I launched the campaign #TeiledeinGlück. The goal was to increase engagement and drive sales without incurring significant costs.
The idea was simple yet captivating. We offered 50 individuals to receive a full refund on their purchase of a HängemattenGlück travel hammock. In exchange they had to make a video showing their personal hammock happiness.
To promote the campaign, we utilized various assets. Visually appealing flyers were designed for both online and to promote the campaign, I developed flyers for online and offline channels, created a landing page, with all the information about the campaign, created engaging social media content, including a teaser video, photos and highlights from influencers and placed social media ads to generate reach and traffic.
Primarily the campaign was intended to increase brand visibility during the critical hammock season. At the same time, the goal was to increase sales by encouraging customers to purchase from the online store. In addition, we generated valuable material for future marketing efforts with the submitted videos. But we were also able to strengthen the presence of HängemattenGlück in a highly competitive market and at the same time promote a sense of community among our customers.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Laura Schulz
Weaving Love.
For the wedding season, I created and organized a photoshoot that perfectly aligns with the theme. For this, we presented the romantic hanging chair from HängemattenGlück in an atypical setting to inspire potential customers.
We worked together with Blumenshop.de – a company that also stands for fairness and sustainability. This collaboration allowed us to not only highlight the beauty of the hanging chair, but also seamlessly integrate it into a wedding setting to capture the essence of love and festivity. To engage the community, we offered a social media giveaway and discount promotion for the hanging chair during the campaign period.
Concept — Cora Ashraf
Artdirection — Cora Ashraf
Photography — Laura Schulz
